Reclaiming attention and connection in a hyper-stimulated world.
Helping families break free from digital overstimulation, one habit at a time.
More than 1,100 people have completed the challenge since November 2024. These are some of the sessions and activities along the way.
Images are only published with the consent of participants and their families.
The results were real. I felt sharper. I slept better. Everyday joys — a conversation, a walk, a book — felt rewarding again.
In 2023, I learned about dopamine, neuroplasticity, and how our brains get hijacked by designed-for-engagement apps. I wasn’t just reading about it — I was living it. I kept a daily checklist and committed to an eight-week rewiring experiment on myself. I quit social media. I stopped binge-watching. I changed what I ate. I moved my body every day. I picked up a skill that actually challenged me.
So I thought: if this worked for me, why wouldn’t it work for the 5,000 people living in my community?
In November 2024, we started. The first group of twenty-four joined and saw the same results. Word spread, and more people kept joining. Today, around 1,600 people have enrolled and over 1,100 have completed all eight weeks and earned their certificate. A team of eleven now runs the seminars, webinars and workshops.
In a sample of 120 participants, average phone screen time fell from about 5 hours a day to under 2. In February 2026, the program was recognized with a Wellness Champion Award.
The good news is that this can be reversed.
Every time we get a like, a notification, or an exciting new video, our brain releases a chemical called dopamine, the same signal that drives motivation and craving. Apps and shows are deliberately designed to trigger this again and again, keeping us hooked longer than we intend.
Over time, this constant stimulation can make everyday joys, a conversation, a walk, a good book, feel less rewarding by comparison. By stepping back from these triggers and reintroducing real, effortful activities, our brain's reward system can reset itself.
How a designed-for-engagement app keeps its hold.
Open to the whole family — parents, partners, children, and grandparents, because digital habits affect every generation.
We begin with community seminars and webinars where we break down the science of dopamine and digital overstimulation in plain language, so every participant understands exactly what they're working to change and why.
Participants then join our eight-week challenge — a structured program to quit social media, stop binge-watching, cut ultra-processed foods, move your body daily, start a skill-based hobby, and meditate.
No social media in any form
No movies or series
Whole foods only — no ultra-processed, high-sugar or high-fat foods
At least 30 minutes of aerobic exercise daily — walk, jog, or gym
Start a new skill-based hobby with a genuine learning curve
Daily meditation for 15 to 20 minutes
A consistent sleep schedule
We stay in touch with each participant personally throughout the eight weeks, and for those who want extra accountability, we sometimes form small teams to keep each other motivated. Along the way, we organize outdoor and indoor activities to keep participants engaged and energized as they build new habits.
Participants who complete all eight weeks earn a certificate. It sounds small, but it matters. It’s proof you did the work.
Join the program or bring Project Rewire to your community.
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